Same emojis, different meanings. This quick GenShift guide explores how generations text—and why small differences in tone can lead to big misunderstandings.

When 23-year-old mason Jake Beudy said, “Mentorship isn’t a memo. It’s showing up, listening, and guiding,” he captured what authentic leadership looks like today. In this GenShift episode, Katherine Jeffery explores how genuine connection, care, and guidance are shaping a stronger, more collaborative future for the skilled trades—and beyond.

Episode 2 of GenShift spotlights the Traditionalist generation (1925–1945). Shaped by the Depression and WWII, they built today’s workplace culture on loyalty, sacrifice, and resilience. Guest Dave Zerfoss shares stories of farm life, corporate leadership, and lessons in legacy that still matter for every generation at work today.

 Emotional boundaries look different across generations. Boomers value privacy, Gen X leans on self-reliance, Millennials embrace openness, and Gen Z expects authenticity. Research shows these differences can create both tension and opportunity in today’s workplace.

In Episode 1 of GenShift, three Gen Z professionals share what motivates them at work and the values they bring to leadership. Their call for transparency, empathy, and purpose challenges us all to lead differently.