Genshift Podcast - Season 1

Episode 1: Not Entitled—Intentional: Gen Z Motivation and Meaning at Work

In the first episode of GenShift, Katherine Jeffery sits down with three Gen Z professionals to explore what motivates their generation at work, how they navigate stereotypes, and the values they bring into leadership and teamwork. Together, they uncover Gen Z’s desire for transparency, empathy, and purpose-driven workplaces.

Episode 2: Legacy and Loyalty: What the Traditionalist Generation Built

In this episode of GenShift, Katherine Jeffery explores the Traditionalist generation, highlighting how their values of hard work, loyalty, and responsibility helped shape today’s workplace culture. Guest Dave Zerfoss shares his personal experiences growing up in that era, the lessons learned through sacrifice and discipline, and the legacy Traditionalists continue to leave for future generations.

Releases September 29

Episode 3: Gen Z is Building the Future of the Trades

In this episode of GenShift, Katherine Jeffery sits down with 23-year-old project manager Jake Eudy, who chose the skilled trades over the traditional college path. He shares how mentorship, grit, and a hunger for authenticity are shaping not only his career but also Gen Z’s redefinition of success in the trades.

Releases October 13